Infigrowth SearchSense is a powerful analytics tool designed to provide actionable insights into your website’s search performance. By leveraging comprehensive data from search engines and advanced metrics, SearchSense helps businesses optimize their SEO strategies and gain a competitive edge. Here’s an in-depth look at what SearchSense offers and how it can benefit you.
1. Unified Dashboard
Save time with a centralized dashboard that combines all your essential data from Google Analytics and Search Console in one place. Quickly analyze performance metrics and focus on implementing impactful changes.
2. Create Personalized Categories
Customize your data view by creating categories that matter most to you. This feature allows you to organize and analyze data in ways that align with your business priorities.
3. Device Segregation
Understand the contribution of different devices to your overall performance. The interface displays the percentage contribution of Desktop, Mobile + Tablet, and Other devices, giving you a clearer picture of user behavior.
4. Top Landing Pages
Identify your best-performing landing pages with the Top Landing Pages widget. Analyze performance metrics for each page to refine your content strategy and improve user engagement.
5. Sessions to Clicks Ratio
Discover the relationship between sessions and clicks with the Click to Session Ratio. This metric helps you understand user engagement and optimize your conversion strategies.
6. Search Type Bifurcation
Explore how your audience interacts with different search types. This feature provides key metrics like Clicks, Impressions, CTR, and Average Position for Web, Image, News, and Video searches, helping you tailor your content for maximum impact.
7. Search Appearance
Gain insights into how your website appears in search results. Track impressions and clicks for rich search features like featured snippets, product listings, and other enhanced search results to optimize for greater visibility.
